About 1.800 people had visited the website which I think is quite a lot when comparing it to the SK stories released on SKFFA for example, having in mind that the release had only been two months ago at this point. So this is something that I was very happy about. But looking at the other values and at the pie chart was rather disappointing. When correlating the values of the Pages / Session, the Avg. Session Duration and the % New Sessions you'll probably come to this conclusion: about 94% of the visitors (~1.700) looked at the title page and maybe read the foreword or the first chapter briefly and then left without coming back. Most of the others who stayed a bit longer probably read a bit more of it but that's it.
I also checked how often the pdf had been downloaded. On the sheet that MoDaD had sent me there are two events listed: pdf-download (9) and another one (34) I wasn't sure what it is (a download event from somewhere else). So I concentrated on the first event mentioned and was also disappointed, thinking that this document included a lot of art besides to the story in which I had put my heart's blood into.
So this was actually really depressing and I started asking myself a lot of questions why people left so quickly:
- Is it because of my writing style?
- Is the foreword too long, thus boring?
- Do people expect more action right a the beginning?
- Is the scenario (video games an drones) explained in the promotional text not appealing to the majority of the readers?
- Is the name Matthew Doubt for my newly introduced character not appealing for some reason?
When looking at these statistics again I realize that I made a mistake back then as I looked at the big number (1.800) while ignoring the small ones which are way harder to spot, but which are the ones that really count. Please ask yourself what would be more important: the 10 readers who really cared and hopefully remember it or the 1.790 readers who might have just slightly cared and forgot about it shortly after.
Concerning the pdf-downloads I wrote the following line to MoDaD back then:
I was hoping that it would have been downloaded at least 100 times by now, but I was probably expecting too much here.
When I look at this line today, I can just simply laugh about myself now, knowing that the Kickstarter campaign of the "real thing" only attracted about 2.000 people which news concerning it were partially spread through the same social media channels like the one concerning my story.
I admit that comparing the statistics of my story with the Kickstarter campaign is probably quite bold and shouldn't be taken too seriously. But if I add the 43 downloads together with the ~1-2% (~16-32 visitors) of the online readers who probably read all chapters I think it was already a success back then, but I wasn't able to see it.
In my next post I'm gonna talk about some promotion attempts I made on my own and more questions that started to haunt me.
I'd also like to invite you to answer the questions in the list above from your point of view and post them here.