LowdogCraft wrote:The action figures, the video games, the action set... all that stuff nobody bought since the show was marketed so poorly at times.
That was my point. There was so little merchandise, there may as well have been none. I.e., nobody bought it because there was almost nothing to buy. "All that stuff" amounted to a game (which was only one game amid a sea of them at the time), four crappy action figures, and a set of handcuffs.
And on top of this it was poorly distributed. The show being marketed poorly was certainly a contributing factor, but the toys' limited availability and even more limited selection was what really did them in, in my opinion.
And it cuts both ways, too. After all, how many kids discover shows because of the toys? So, just as SWAT Kats
' poor performance on television meant nobody would buy the toys, so too did the limited selection and crappy distribution mean nobody saw the show. Merchandise builds awareness of a show. And since the toys were so poorly made and so difficult to find, well, they failed to do their job and build awareness of SWAT Kats